BROC Developments
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BROC Developments

IDENTITY · VILLA SERENA

The colors of a quieter way of living.

Before a home is built, its identity begins to take shape. Villa Serena’s branding explores a warm, restrained palette for an upcoming residence in Miami Springs.

The colors of a quieter way of living.

Warmth, with a coastal note.

Almond, azure mist, travertine, terracotta and aged bronze form the supplied brand palette. The balance of soft neutrals, muted blue and earthy colors sets the tone for the project’s visual identity.

The colors of a quieter way of living. — project details

From identity to the proposed home.

An elegant wordmark and a classical crest accompany the palette. The project gallery also includes plans and elevations for 57 N Melrose Dr. Villa Serena is upcoming; these materials describe its proposed direction rather than a completed residence.

Brand identity and proposed design from the Villa Serena presentation supplied by BROC.

BROC DEVELOPMENTS

Rooted in place.
Built for living.

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Contact

[email protected]
6405 NW 64 Street, Suite 105
Virginia Gardens, FL 33166